Juliette Stats
Target market: Brides and grooms in the Greater Chippewa Valley
Distribution: Located at 50+ wedding-related vendors in six counties and available through free subscriptions
Circulation: 2,000
Frequency: Bi-monthly (6 issues per year)
Cost to Reader: Free
Content: Seasonal and contemporary information for local brides and grooms
Industry Stats Number of couples married in Wisconsin in 2005 was 33,876.
Number of couples married in Juliette’s target market in 2005 was 2,308.
With this, an average of 44 weddings take place each weekend over the course of a year in the Chippewa Valley.
Average cost of a wedding is $27,852, up nearly 100% since 1990 when the average cost was $15,208.
With this, over 64 million is spent on weddings in the Chippewa Valley each year.
Average altar-bound woman is 27 years old and her fiancé is 29.
Average length of engagement is 14 months.
Average wedding will have 165 guests.
Sources: Bureau of Health Information, Division of Health Care Financing, Wisconsin Department of Health and Family Services, 2005
The Conde Nast Bridal Group, 2006